Let’s dive into SlideShare presentations. LinkedIn’s SlideShare is a platform that hosts professional content. The types of content SlideShare can host include presentations, infographics, documents, and videos. SlideShare allows you to share a presentation almost anywhere, including your LinkedIn profile, blog, social media, and landing pages. These slideshows have a unique style that’s meant to be rapidly scanned slide-by-slide, giving the viewer a quick and easily-digestible overview of your topic.
Did you know that the human brain can process the meaning of an image seen for as little as 13 milliseconds?1 For context, the blink of an eye takes 300-400 milliseconds. With this amazing fact in mind, think back on the most recent SlideShare presentation you created. Did you use text or images to tell your story?
If you answered ‘both’, you’re ahead of the curve! The use of text with supportive visuals improves information synthesis by 36%.2 Creating SlideShare presentations with compelling images coupled with text helps boost the comprehension of your message.
As a result, the use of powerful images throughout your SlideShare presentation will not only reinforce the story you’re trying to tell, but will get your message across fast. Best practices for this platform are based on how people consume these slideshows (remember: quick scanning). To help you create effective SlideShare presentations, we created three free SlideShare-optimized PowerPoint Templates and an instructional template filled with best practices, tips, and tricks.
Create Effective SlideShare Presentations – Download the Free PowerPoint Templates + the Instructional Template HERE!
1 – Trafton, Anne. “In the Blink of an Eye.” MIT News, MIT News Office, 16 Jan. 2014, news.mit.edu/2014/in-the-blink-of-an-eye-0116.
2 – Levie, W. H., & Lentz, R. (1982). Effects of text illustrations: A review of research. Educational Communication & Technology Journal, 30(4), 195-232.
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