If you’ve ever agonized through a webinar that didn’t command your attention visually, you know exactly what Roger Courville, Chief Content Officer at EventBuilder has been trying to help people with nearly two decades. We were lucky enough to chat with Roger Courville, about his professional speaking experience, about how EventBuilder helps organizations deliver better webinars, and the thing he thinks is the most important thing to consider when working on your slides.

Tell us about what Eventbuilder does and your role there.

We’re old-timers in the world of webinars and virtual events, so we’re intimately aware of the power of visual engagement. That word “engagement” is a hot button; it’s what everyone wants from their webinars, and if you want to do better at getting and keeping attention in a lower-attention span environment, great slides are not optional.

At EventBuilder we have a sizable team of virtual event producers who manage about 800 client events a month, we have our own software that wraps registration and other webinar program management tools around Microsoft’s Skype for Business and Teams products, and we deliver training and adoption programs. As the Chief Aha! Guy and author of multiple books, my role is guiding content and messaging, which includes how to think critically about what you’re communicating visually.

How did you come to use Slideshop?

I found Slideshop via an AppSumo deal and it’s been well worth the investment – it honestly pays dividends the first time I used it. I probably use it a bit differently than most users who will take your templates and use that as the base of their presentation. I never use the full templates; I always create my own slideshows from scratch. But that’s because of the work that I do, and if I need a timeline or roadmap or to show relationship between three objects or a zillion other things, saving time frees me focus on the message.

Let me put it this way: over the years, I’ve spent thousands of dollars just on stock images alone – that is no exaggeration. People ask me, “but aren’t there free places to get images?” Yes, there are. But here’s the problem: think about how good the search capabilities are on those free places. How much time do you have to spend looking for the image you want? Or maybe you won’t find exactly what you’re looking for on those sites after searching. I have a simple philosophy: What exactly is your time worth?

When people ask about free stuff, it shows that they don’t know how to value their time. Like paid image sites that save me time, Slideshop does that for slide elements. Are you busy? Of course. Everyone is busy unless you don’t value your time at all. Your time is worth more than your money.

When I use Slideshop, the elements and slides you have can save me 45 minutes on the hour. I can sometimes spend 100 hours on creating a presentation, so you can do the math on how much time I save. 

Thanks, Roger! For more information on Eventbuilder, check out their website.

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