by Jason Ciment

CEO, Get Visible Inc.


I’ve been working in digital marketing, specifically SEO and demand generation, for over 20 years. I was recently invited to give a lecture to a group of high-level executives, and I felt like I needed a refresher on how to build a more engaging presentation. As the Chief Executive Officer of an online marketing agency, I have seen thousands of presentations that completely miss the mark. I needed to nail this one. Therefore, I turned to Google to see what I could find that would help me transform my wordy slides into something much more compelling.


If my team only relied on the PowerPoint best practices and guidelines, we would have been out of business years ago. Like you, we are expected to go above and beyond for our clients, and that means we can’t rely on a series of slides packed with bullet points. During my research, I found my inspiration when I stumbled onto the minimalist architect, Ludwig Mies van der Rohe, who adopted the motto “Less is More” in 1947 to describe his aesthetic. Ludwig was known for enlisting every element and detail to serve multiple visual and functional purposes. For example, designing a floor that also serves as the radiator, or a massive fireplace to also house the bathroom.


3 Ways to Adopt the “Less is More” Approach in Your Presentations.


  1. Each slide should convey one, main idea. Use visuals that align with and easily illustrate that one critical point on each slide.
  2. Use unique visuals that captivate the audience’s eye. You can browse SlideShop’s stock photography library for inspiration.
  3. Use full-screen images with just one headline. Let your voice tell the story while the slide keeps people’s attention.