Slideshare’s potential contribution to your business isn’t a secret anymore. With 18 million uploads in a wide variety of content categories, this presentation platform has made a big name for itself in the world of digital marketing. In fact, it’s currently among the top 100 most-visited websites in the world.
Success on this platform requires time and effort, not only in slide design but also in content preparation. At first, writing Slideshares may seem challenging, but once you get the hang of it, you’ll enjoy the process.
Point #1: Goals
Before you develop a Slideshare presentation, you need to establish your end goals for the activity. Beginning with a firm purpose and objective in mind guides you in picking the right topic, presentation content, and audience. It also helps you frame your call to action (CTA) effectively.
Marketers most often use Slideshare for one or more of these purposes:
- information dissemination
- email list building
- website traffic generation
- book launching
- service or product introduction
- internet marketing
- improved sales
Let’s analyze a presentation posted by Drift, a company that offers live chat software. As you’d expect, Drift’s software is meant to help businesses retain existing customers, and to generate new leads. In other words, it offers a great opportunity for product marketing, which somewhat explains their purpose for publishing the presentation below.
Point #2: Conciseness
Writing presentations is far different from writing articles. You’re limited to no more than a few points per slide (preferably just one!), so being concise is absolutely crucial. If you’ve tried to condense your message but still end up with a long paragraph, you might want to consider breaking it into a few slides. When it comes to presentations—whether for conferences or for Slideshare—squeezing too much text into a single slide is a major offense. It destroys readability, design, and comprehensibility.
Point #3: Credibility
You can develop any type of content for Slideshare you wish, but if you want to optimize your presentation’s credibility, be sure to include plenty of verified, relevant facts. When you make a point, or share a tip, technique or new idea, support it with hard numbers from a reputable study, research report or survey. If you want to illustrate a concept, incorporate case studies and scientific observations. It’s easy to refute a statement, unless it’s well backed with facts and figures from reliable and trusted websites, publications or organizations.
Over to You
Have you come across other copywriting tips for Slideshare presentations? If this article missed them, feel free to share them in the comments down below.