Ever wished that you could learn just one guaranteed, like-magic trick for wowing an audience, every single time?
You’re in luck—this one trick does exist. It combines three key strategies that work together to produce an unforgettable presentation that gets results.
Ready to get the lowdown on masterful presenting? Read on…
1. Keep it Simple
The biggest (and most common) presentation fail: cramming too much in. Great presenting is all about defining parameters.
In a memorable presentation, keeping it simple means:
- No visual clutter. Don’t overload your PowerPoint slides with bullet points or clip art. Use only large, effective images that have a powerful visual impact. Keep text to a minimum. If you have to use bullet points on a slide, don’t use more than three.
- Minimizing data. Numbers can be very powerful, but only if your audience is not overwhelmed by the sheer quantity of numbers to be contemplated. Choose your data carefully so that it has greater impact.
- Narrowing your focus. Don’t try to cover too much in one presentation. Describe one single problem, and then propose one recommended solution. Or if your presentation must present a broad overview of an issue, then streamline it as much as possible so that you can place the focus on the most interesting or relevant aspect of what you’re describing.
2. Make It Clear
Audiences like to be told what to think and how to respond. When you’re designing a presentation, the first thing to consider is what you’re asking the audience to do with the information they hear.
Try giving a practice presentation to an impartial audience, then ask them to define exactly what it is that they learned and what they feel they should do next. If they can’t provide a clear (and accurate) answer, you’ve still got revising to do.
3. Address Both Logic and Emotion
Humans are complicated. Our logical and emotional sides are sometimes in conflict, and that makes us uncomfortable.
If you want an audience to walk away feeling comfortable with you and your proposal, you have to satisfy both sides of their brains. Offer a logical and factual basis for the action you want them to take – but make sure that your entire presentation is calculated to appeal to their emotions as well. Consider the colors you choose (in your PowerPoint and even in what you’re wearing that day). Consider the degree to which you use humor and personal interaction, as well as slide images that match the emotional tone of your presentation.
More Can’t-Miss Tips for Great Presentations
For more presentation tips and tricks—including ways to use PowerPoint without boring your audience to death—check out the Slideshop blog.