A SWOT analysis is a popular business tool for examining how a company is performing and how it can be improved. “SWOT” stands for Strengths, Weaknesses, Opportunities and Threats.
A business SWOT analysis is often used to share information with potential investors so that they can make an informed decision about the company’s chances of earning a profit. It’s also often used by executives and managers for briefings to boards or employees on where the company stands, where it is headed, and targets for improvement.
A SWOT analysis PowerPoint can be a great method of presenting the analysis and inviting discussion of its results. Creating such a presentation is far simpler if you build it on a quality SWOT analysis template, such as those you’ll find at Slideshop.com.
For an excellent example of a SWOT analysis, a visit to this presentation is well worth your time.
SWOT Analysis Elements in Detail
Here are each of the components of a SWOT analysis, described in greater detail:
This phase of the analysis (and presentation) examines the company’s achievements, advantages, assets (including good will), resources and the things it is doing right. It includes such things as available capital and access to or availability of credit. It includes personnel – executive and otherwise, and their skills, abilities, experience, and achievements. The company’s products are (or should be!) counted here as well, including their value, competitiveness, uniqueness and so on.
Weaknesses are areas and aspects of the company which are potential or actual liabilities, and where improvement of some sort is desirable (or even crucial). Think in terms of such things as technology, location, service and expertise. At the analysis stage you aren’t attempting to find ways to fix weaknesses – rather, you’re taking a cold, honest look at problem areas.
In this analysis phase, a listing is made of potential areas of growth, increase in market share or profits, etc. How can the company take advantage of market growth? Changing trends? Current, seasonal or anticipated events? New technologies? Even past successful actions, programs, products and the like can be looked at. Any of these which were successful in the past, but are not currently active, may offer opportunities – revive them, and their past success might be repeated.
Threats are potentially harmful circumstances or entities over which a company currently has little or no control. Such things as economic downturns, new taxes or costly regulations on the horizon, rising competition, or even public relations troubles.
Choosing a Template
There are SWOT presentation templates available from a number of providers. As with any download, be careful to choose a reputable vendor – acquiring a virus along with your template would definitely fall under the heading of a threat!
One final tip: Practice your presentation! Even the most perfectly professional slides and insightful analysis can fall flat if you’re not well prepared and confident. For some help in polishing your delivery skills, check out the article, Four Principles of Successful Business PowerPoint Presentations.