The 8th Power of WOW: Include Photographs To Inject Realism
The more true to life you make the issue you are presenting, the better your audience will understand and identify with it. Remember the impact you can add by using photos or video of people on location, using products or talking to the audience.
Insert illustrations to clarify or emphasize.
If your product is complex, an illustration lets you simplify the way it looks. Call-outs can be added to point out major features. Also, illustrations allow you to show exploded views or views normally not seen, such as product interiors.
Add motion, sound or music when necessary.
Just because you can, doesn’t mean you should. Add animation, sound effects or music to enliven your presentation when it’s appropriate. Animation is valuable when you need to attract attention, demon- strate how something works, or tell a story without words. Animation without purpose detracts from your message.
Keep charts and graphs simple.
Charts and graphs that are used to support a point should be simple and instantly understood. Audiences are confused by complex visuals.
Here are examples of the wrong and right ways to design charts and graphs.
WRONG: Multiple graphic elements force the audience to study the chart in order to understand it.
RIGHT: Combining sales figures into a single graphic element makes the point instantly
WRONG: Using both lines and bars in the same chart will make it busy and confusing, and muddy your message.
RIGHT: Charts can dramatically support your point when complex information is visually simplified.
This article is written by © Keld Jensen 2011 - www.keldjensen.com