The 7th Power of WOW: Enhance The Impact Of Your Visuals

Posted in presentation skills | Tagged: powerpoint, presentation design, presentation skills, skills, slide design, SlideShop

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Here are some tips on making sure your visuals properly support your message. Use color to influence mood and emotion. The colors for type, illustrations and backgrounds influence the way they are perceived.

Here is a basic guide to using color in your business presentations:
Red – excitement, alert
Green – growth
Yellow – confidence, warmth, wisdom
Purple – dignity, sophistication
White – professionalism, new, innocence
Blue – truth, trust, justice
Black – authority, strength
Orange – action, optimism
Brown – friendliness, warmth
Grey – integrity, maturity

Apply appropriate typestyles for readability:
For hand-outs or take-home material, print the paragraph copy in a serif typestyle. This style has been proven to be 30% easier to read. Type that is projected on a screen, using a slide, overhead or multimedia projector, should be in sans serif type. In the projection process letters lose some of their sharpness, and serif type can look muddy when projected.

There is “Times New Roman”. It is a serif type. Notice the tiny scrollwork on the ends of each letter.
There is “Helvetica.” It is a sans serif type. It does not have the tiny scrollwork on the ends of each letter.

This article is written by © Keld Jensen 2011 - www.keldjensen.com