When preparing a presentation many people find the creative process difficult;
it takes a long time and requires a lot of resources. This is SO true.
It takes time and requires resources, but it is not necessarily difficult once you know how and why preparation is so important!
Ninety percent of the reasons why people become inspired, convinced, impressed or merely remember something is graphic. We see pictures and remember in pictures. Less than ten percent of the reason why your audience remembers your presentation is based on what you actually say.
In fact the success in your presentation very much relies on what sort of impact your slides have. Here the same rule applies: graphic rather than text.
In the course of my career I have seen far too many people far too many times take one hour to produce a crucial presentation the evening before they are due to present it. They have not understood the essential creative process and perhaps they should not really be working with PowerPoint. Often they work directly in PowerPoint without any introductory outline on a piece of paper. They have not done a search for suitable pictures to replace one thousand words.
They have not considered graphic methods, but use bullet points. Very often they have not considered the target group and their needs and expectations. They have produced a story board and worked on the basis of the rule of maximum one PowerPoint slide every two minutes. (Yes, that will do – but nothing more!)
A good rule of thumb for a presentation of approximately one hour with approximately 25 slides should be like this:
5 – 15 hours research and collecting data from the internet, colleagues and the sector
1 hour collating and understanding the requirements of the target group
2 hours on a creative process generating ideas on yellow post-it notes and organising ideas
1 hour spent on mutual brainstorming with colleagues regarding ideas that should be retained
2 hours sketching out a storyboard and designing slides
10 – 20 minutes accumulating slides in PowerPoint
3 hours practice before presentation
Altogether 24 – 44 hours producing the presentation.
Toke Kruse, CEO