Once you’ve chosen to embark on a management consulting career, you can naturally expect pressure to resolve numerous business cases. In order to analyze a case in a logical manner, consultants use applicable frameworks. A framework enables you to analyze a problem from different perspectives, and come up with an in-depth evaluation and generate effective and practical solutions, all on a step-by-step basis.
Three of the more popular and effective frameworks are described below.
Five Forces Analysis
Named after its developer, Michael Porter, the Five Forces Analysis aids in understanding a business’s current competitive position. As shown in the diagram above, profitability is affected by five major forces:
- Rivalry with other companies that provide the same products or services
- The power of suppliers to increase the price of raw materials, labor, and other components for the product or service
- Threats posed by new firms that may enter the market and compete successfully with established players
- Ability of the customers to find viable substitutes for products or services
- The effects of the capabilities, behaviors, and power of buyers on the product or service
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Guest Post by Nichole Auston, Marketing Manager, RO|Innovation
Whether you are in marketing or sales, chances are at some point you will have your hand in creating a sales presentation. Maybe it’s a deck intended for use during in-person presentations, or one meant to be shared after a meeting with potential customers. Regardless, thought, effort and resources must be put into creating that asset.
Don’t let all that hard work go to waste…especially if the presentation wins your customers over! Share and duplicate your success with others on your team and actually get your sales presentations used and re-used, by keeping these four tips in mind: Read more
Guest Post by Kevin Jordan
It is well known that educational, in-person presentations that teach people about your products and services can be highly effective in generating leads for a small business. The problem for many businesses is that it takes a significant effort to prepare and promote a presentation for a live event. Sometimes, the amount of work involved just doesn’t seem worth it, especially if only a few people attend. But what if you thought of your presentation not as a one-time event limited to a few people, but as a valuable piece of educational content, to be used over and over again in your marketing? Here are four suggestions for getting more mileage out of your educational presentations: Read more
Guest post by Mike Kamo
“You can see by the chart here that, by purchasing our fantastic widgets, you are going t…” Blink. You’ve lost them. Your sales presentation is over before it started.
You’ve got a poor presentation there, my friend.
Well, are you ready to get a win at your next sales presentation? Sure, the chances of closing a deal at a sales presentation aren’t typically overwhelming, but what you can do is Read more
Do you get the shakes, the queasies, or the heebie-jeebies when it’s time to get in front of people and give a presentation? If so, you are not alone. In fact, there’s a good chance that “stage fright” is way up there on the list of most people’s fears – somewhere between “heights” and “creepy crawly things.”
The thing is, no matter much you hate (or fear) giving presentations, there are probably times when you just have to do it. Professionals in a variety of job fields routinely give presentations of some sort, whether they’re in business, social work, medicine, or university teaching. Seriously, even poets – you know, the shy, reclusive types – end up having to give public readings on book tours and such.
Public speaking can be a challenge for most people. To help you keep calm and focused during an important presentation, you can call on mindfulness as a tool. “Mindfulness” is a fancy word for paying deep attention to this very moment, rather than dwelling on the past or fretting about the future.
Here are the top three mindfulness techniques that can turn you into a confident speaker. They won’t cost you anything, and you can do them almost anywhere (although a little privacy is helpful).
Most people have a hard time with public speaking, due to stage fright or worries about being seen as incompetent. Women presenters tend to carry even more baggage into their presentations, thanks to generations of cultural messages about being “ladylike.”
Here are three of the most common ways that women allow this cultural baggage to prevent them from making powerful, effective presentations. (Note: These mistakes are commonly seen in women presenters, but plenty of men make them, too. Readers of any gender might find helpful tips here.) Read more
What is it about PowerPoint that turns intelligent and articulate people into droning robots? We’ve all been there—trapped in a deadly dull presentation where a guy in a suit is reading his PowerPoint slides aloud to the audience, bullet point by painful bullet point.
If you want to avoid being “that guy,” there’s one thing—and only one thing—that you need to know.
The secret to avoiding this presentation-killing mistake is this: Put the focus on the audience, where it belongs. Read more
The human brain is not designed for bullet points.
Let’s face it, bullet points are boring—and they’re the number-one reason that PowerPoint audiences lose interest in your presentations.
A better strategy is to use compelling visual aids instead of bulleted lists. Here’s the good news: PowerPoint 2013 has a great feature called SmartArt that can help you transform those boring bullet points into a visual aid. Read more
Ever wished that you could learn just one guaranteed, like-magic trick for wowing an audience, every single time?
You’re in luck—this one trick does exist. It combines three key strategies that work together to produce an unforgettable presentation that gets results.
Ready to get the lowdown on masterful presenting? Read on…